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In Person of Interest we talk to the people catching our eye right now about what they’re doing, eating, reading, and loving. Next up is Shari Siadat, the founder of TooD, a beauty brand creating new categories of makeup. Shari Siadat has always been a busy woman. Before founding her industry-disrupting beauty brand, TooD, in 2019, she juggled life as a model, dancer, fitness instructor, and writer, all while caring for three young daughters. While working in the image-based industries of fashion, dance and fitness, Siadat, who is Iranian American, found herself uninspired and excluded by Eurocentric standards. She particularly grew tired of grooming her eyebrows to fit arbitrary American ideals. “Learning to embrace my unibrow, and taking pride in my own roots and heritage rather than feeling shame, has opened up a newfound freedom,” she says best fashion house baliakandi While writing a children’s book in which, like her, the protagonist sported a unibrow, Siadat became inspired ...
